Apache Mod_rewrite

Note: This feature is not available on all servers

What is Mod_rewrite.
This web server module provides a rule-based rewriting engine to rewrite requested URLs on the fly

What does it do for my site?
This provides for a way to show the search engines a html website but have dynamic content.

Example
http://www.example.com/listings/toronto_on_ca.html
in html is the same as
http://www.example.com/listings.php?city=Toronto,on,canada

The top link does not exist on your server. The server uses mod_rewrite to show the page as if you used the bottom link. This allows you to have html looking pages with the hours to create hundreds of them by hand.

How do I use it?

First your sever must have mod_rewrite.
You then need to rename the provided htaccess_sample to .htaccess

Hotel overviews
http://www.example.com/hotel/{hotelid}.html

Hotel Brochures
http://www.example.com/brochure/{hotelid}.html

City Listings

This has more then one method.

http://www.example.com/listings/canada/toronto.html
http://www.example.com/listings/{countrycode or country name}/{cityname}.html

http://www.example.com/listings/Las+Vegas_nv_us.html
http://www.example.com/listings/{cityname}_{statecode or name}_{countrycode or name}.html